Work

Selected case studies

Enterprise products, AI assistants and design systems for Fortune 500 teams and beyond. Much of my client work is under NDA, so mockups are recreated where needed.

Business assistant
How do I add an employee to my account?
You can add users and choose what they can access in your account settings.
Manage users→
JPMorgan Chase · Conversation design2025

Turning support calls into a direct path through the app

Mined call records and chat logs to find what business owners couldn't find, then designed the AI assistant's conversations to link them straight to the feature.

40+ intents designed · 6 weeks
Conversation designResearchVoiceflow
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Redesigned Create online profile flow on a laptop, with callouts for the stepper, copy and UI
PPL Electric · Fortune 500 Energy2025

Designing consistency at scale across three utilities

Three merging utilities had three sets of systems, language and standards. I helped build the shared components, copy patterns and governance behind one consistent experience.

100+ components · 50+ copy patterns
Enterprise UXDesign systemsUX writing
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Perfecti guest home screen
Perfecti · Product design + rebrand2026

Connecting restaurant guests and servers before the first hello

Led a complete redesign and rebrand on a tight turnaround, delivering a developer-ready MVP for iOS and Android with a new social layer.

Rebrand · design system · iOS + Android
RebrandMobileDesign system
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© 2026 Christine Arowolaju Chicago, IL