Process

How I design with AI.

AI is part of every phase of my product design process. It helps me research faster, explore more ideas and spend more time on the decisions that matter. The judgment stays with me.

AI accelerates

Synthesizing large volumes of research and data
Generating many concepts and copy options fast
Drafting scripts, specs and documentation

I decide

Which problem is worth solving
Which direction moves forward, and why
What ships to real users

01 — Phase by phase

Where AI fits in my process

Select a phase to see how I use AI, and where I stay hands-on.

· AI as

How AI helps

Where I stay hands-on

What comes out of it

02 — My ground rules

How I keep AI honest

AI drafts. I decide.

Every AI output is a starting point. Final calls on problems, directions and designs are mine.

Check it against real people.

AI-found patterns get checked against raw data and real users before they shape a decision.

Protect the client.

Confidential data stays out of public AI tools. I follow each client's rules on what can be shared.

03 — Toolkit

What I work with

Figma Miro Voiceflow Figma Make AI Claude AI Grok AI